This Policy constitutes basic information about the purposes, methods of processing and security of your personal data as a user of the website: Falken-trade.com (hereinafter referred to as the Website). By reading the Privacy Policy you will learn who is the administrator of your personal data, what personal data is collected by the Website, for what purposes it is used and how it is protected.

• 1. Basic information.

1.  The administrator of your personal data is: Falken Trade Sp. Z o. o. ul. Rejewskiego 5, 10-683 Olsztyn, NIP   7393752343
2.  Contact with the Administrator is possible via:

e-mail : info@falken-trade.com

• 2. Data processing principles.

1.  The Administrator processes personal data in compliance with the following principles:

1)      based on a legal basis and in accordance with the law (legalism);

2)      honestly and fairly (reliability);

3)      in a transparent manner for the data subject (transparency);

4)      for specific purposes and not “just in case” (minimization);

5)      no more than needed (adequacy);

6)      with care for the accuracy of data (accuracy);

7)      no longer than necessary (temporality);

8)      ensuring adequate data security (security).

• 3. Purposes, legal basis and scope of data processing.

1.  We will process your data:

1)      for contact purposes, in order to respond to your message sent to us directly by e-mail or via a form based on the legitimate interest of the Administrator related to the need to provide you with a response.

2)      for technical purposes using cookies (technical cookies), based on the legitimate interest of the Administrator related to the proper operation and functioning of the Website.

3)      for statistical and analytical purposes, if you have agreed to our use of cookies for analytical purposes (analytical cookies).

4)      for marketing purposes, if you have agreed to our use of cookies for marketing purposes (marketing cookies)

5)      for purposes related to maintaining our company profile in social media (such as Facebook / Instagram) on the terms specified by the owners of a given medium (portal) and informing about our products, promotions and other news regarding our activities, which we consider to be our legitimate interest,

2.  We process your data to the extent of:

1)      If you send us an e-mail, we will process the data contained therein. Providing us with data in an e-mail is voluntary. You can ask us to delete this data at any time.

2)      If you use the contact form on our website, we will process your email address and name. Providing this data is a condition for us to respond to your inquiry.

3)      other data that the Administrator processes are the IP address and other data saved in cookie files. You decide to what extent we will be able to use cookie files with your data. Providing us with data in this way is voluntary. You can change your preferences at any time. You can do this in your web browser or after deleting the saved cookie files from our Site.

4)      If you like or otherwise join our profile on social media (e.g. Facebook), we will process your data that you provided in a given medium and to which we will have access. In order to end the processing, you can terminate your subscription to our profile.

5)      APIs from external partners: Our site may use APIs (application programming interfaces) provided by external partners to integrate various functionalities, such as maps, analytics, advertising or social media. Using these APIs may result in the creation of additional cookies or the use of existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies.

• 4. Recipients of data and the intention to transfer data to a country outside the EEA or an international organisation.

1.  The recipients of your personal data are:

1)     if you have agreed to marketing cookies, your data stored in cookies will be transferred to our advertising partners.

2)     if you have agreed to analytical cookies, your data saved in cookies will be processed by the entity providing software for analyzing traffic on our website (e.g. Google Analytics)

3)      Your data is not transferred to countries outside the EEA or international organisations, with the exception of the partners listed below:

1) Google Inc. based in the USA for the analysis of website traffic in the Google Analytics system and providing additional functions (such as Google Maps, Google Search Console) related to the proper functioning of the website and the display of search results. See how Google processes and protects your data. This browser add-on will allow you to manage the scope and level of access to data collected by Google Analytics.

2) Google Inc. based in the USA for advertising and measuring their effectiveness in the Google Ads system. See how Google processes and protects your data. Here you can manage your preferences and information in the Google advertising system.

3) Facebook Inc. based in the USA in the scope of account management and access to data in social media (Facebook, Instagram), advertisements and measuring their effectiveness related to the installation of the Facebook pixel on the website and the Conversion API. See how Facebook processes and protects your data .

• 5. Data storage period.

We are not able to determine the period for which we will process your personal data. If you have provided us with your data in a form or e-mail for contact purposes, we will process your data until you submit a request to delete this data or object to processing, but also in the case in which we consider that we have fulfilled the legitimate interest of the Administrator.

• 6. User rights.

1.  In connection with the processing of your data, you have the following rights:

1)      access to the content of your data and

2)      the right to rectify, delete or limit processing,

3)      the right to transfer data,

4)      the right to object,

5)      the right to withdraw consent to their processing at any time and in any form, unless the processing of your data takes place for the purpose of performing a contract by the Administrator, for the purpose of fulfilling the Administrator’s legal obligations towards state institutions or for the purpose of pursuing the legitimate interests of the Administrator.

2.  You also have the right to lodge a complaint with the President of the Personal Data Protection Office (to the address of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warsaw).
3.  More information on personal data protection is available on the website of the Office for Personal Data Protection: www.uodo.gov.pl

• 7 Information about cookies

1.  We use cookies (cookies) on our website.
2.  Cookies are small text files stored on users’ devices while browsing the website. They are used to facilitate the use of our website, improve the quality of services and enable the analysis of traffic and user behavior.
3.  Cookies can be permanent (persistent) or temporary (session). Persistent cookies are stored on the user’s device for a specified period of time or until the user deletes them. Temporary cookies are deleted when the browser is closed.
4.  We use our own and third-party cookies. Our own cookies are used to ensure the proper functioning of the website, personalize content, save user preferences and analyze statistics. Third-party cookies are used by external analytical and advertising tools and for integration with social media.
5.  Users have the right to control and limit the way cookies are used on our site. Most web browsers allow you to manage cookies, including blocking, limiting or deleting cookies. Detailed information on how to manage cookies can be found in your browser settings.
6.  Please note that disabling or limiting cookies may affect the functionality of the website and the quality of the services provided.
7.  We use various types of cookies on our website to better adapt to the needs of users and ensure optimal use of the website. 
8.  Technical cookies: These are necessary for the website to function properly. They allow you to maintain a user session, handle forms, remember preferences and ensure the security of the site.
9.  Marketing cookies: They allow for the personalization of advertisements and the conduct of remarketing activities that are tailored to the interests and preferences of users. They are also used to measure the effectiveness of advertising campaigns and the optimization of advertising content.
10.  Analytical cookies: They are used to collect information about how users use the website, such as the number of visits, pages visited, time spent on the site or the source of traffic. The data obtained helps to analyze and optimize the site, improving its functioning and adapting content to the needs of users.

• 8 Why do we use cookies?

1.  Comfort of using the website: Cookies (cookie files) may significantly affect the comfort of using the website.
2.  Content personalization: Cookies allow the displayed content to be customized to the user’s preferences and interests, which makes the site more attractive and useful.
3.  Remembering settings: Cookies allow the website to remember the settings selected by the user, such as language, layout or colors, which allows for faster and more convenient use of the website.
4.  Login: Cookies enable the storage of information about the logged in user, allowing you to easily switch between different sections of the site without having to log in again.
5.  Maintaining the session: Cookies allow the website to track user activity across different pages, allowing you to easily return to recently visited sections or continue unfinished activities, such as filling out forms.
6.  Performance optimization: Cookies can be used to analyze traffic and user behavior on the site, which helps to optimize its performance and deliver high-quality content.
7.  Advertisements: Cookies enable the display of personalized advertisements that are tailored to the interests and needs of the user. This makes advertisements less intrusive and more relevant.
8.  Integration with social media: Cookies enable integration with social networking sites such as Facebook, Twitter or Instagram, which enables easy sharing of content and the use of additional features such as commenting or liking.

• 9 Functions of technical cookies

1.  Maintaining the user’s session: Technical cookies make it possible to maintain the user’s session as you navigate around the site, allowing you to move between different sections of the site without having to log in again or enter the same information.
2.  Remembering user preferences: Technical cookies enable the website to store information about user preferences, such as selected language, font size, colour settings or other personalisation elements.
3.  Form handling: Technical cookies support the functioning of forms on the website, such as login, registration or contact forms, ensuring the correct processing of data entered by users.
4.  Optimizing website performance: The use of technical cookies allows us to monitor the performance of the website and the loading speed of individual elements, which allows us to optimize and improve the quality of the services provided.
5.  Security: Technical cookies help ensure the security of the website and its users, for example by verifying the identity of users, detecting hacking attempts and protecting against CSRF (Cross-Site Request Forgery) attacks.

• 10 Functions of analytical cookies

1.  Measuring site traffic: Analytical cookies enable us to monitor the number of visits, unique users and page views, giving you an overall picture of the popularity and performance of a site.
2.  User behavior analysis: Analytical cookies can be used to collect information about how users navigate the site, such as the time spent on individual subpages, navigation paths, and where they leave the site.
3.  Conversion optimization: Analytical cookies help identify page elements that impact the effectiveness of achieving business goals, such as registration, placing an order or completing a contact form.
4.  User segmentation: The use of analytical cookies enables grouping users according to various criteria, which allows for better tailoring of content and offers to the needs of individual segments.
5.  A/B Testing: Analytical cookies are used to conduct A/B testing, which involves comparing two versions of a website to see which one is better at achieving certain goals. These tests help to optimize the appearance, functionality, and content of the website.

• 11. Functions of advertising cookies

1.  Personalised advertising: Marketing cookies enable the display of advertisements tailored to your interests, preferences and browsing history, making them more attractive and effective.
2.  Remarketing: Marketing cookies can be used to track users who have visited your site but not completed a purchase or other action and retarget them with ads to encourage them to return and complete a transaction.
3.  Measuring advertising effectiveness: Marketing cookies allow you to monitor the results of advertising campaigns, such as the number of clicks, conversions or views, which allows you to optimize your marketing strategy.
4.  Managing advertising across channels: The use of marketing cookies facilitates the coordination and integration of advertising activities carried out across channels such as search engines, social media or partner sites.

5.  Advertising content testing and optimisation: Marketing cookies are used to conduct A/B testing and other analysis methods to assess which advertising messages, formats or creatives are most effective and engaging for users.